As you will notice on our coffees page, we class our coffees into two broad roast categories, ‘Progressive' or 'Classic'. With our progressive coffees, we let the inherent "raw" flavours sing a little louder, whilst our classic coffees have more obvious roast-centric flavours in the spotlight. While bitterness has its place in every coffee, there is enough of that in each raw coffee without us ever feeling it is necessary to add more of that through the roast process. For this reason, even our darkest roasts are still very moderate medium roasts, relative to the full spectrum of coffee roasts available in the market today.