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It's Not All About Coffee... With Jonathan Van Rooyen


Yes, curiosity killed the cat, but, it's also once been said (by Albert Einstien mind you) that the mind that opens to a new idea never returns to its original size.

Here at Rosetta, we pride ourselves on curiosity, and as an avid writer, that's what Jonathan Van Rooyen has been impacted by the most.

ROSETTA: Introduce yourself to us and tell us what you do at Rosetta / how long have you been working there? 

JONATHAN: Hi, my name is Jonathan Van Rooyen. I’ve been at Rosetta for just over three years. 

ROSETTA: What are some of the best things about being a part of the Rosetta team? 

JONATHAN: You’re cared for like you're family — and, we get to serve the best coffees we can find. 

ROSETTA: Do you have other passions outside of coffee? 

JONATHAN: Writing. Ever since high school. I’ve learnt that everyone has a story to tell — from the people who drink our coffees to the people who farm our coffees — they have everyday lives just like me, and I find that interesting. 

ROSETTA: How has working at Rosetta changed your life and your pursuits more, especially your pursuit of excellence? 

JONATHAN: The constant asking of questions — why do we do what we do, why do we do them a certain way — has added to my life. The pursuit of curiosity. 

I’ve become a better person since working here, not necessarily excellent. Excellence is a lifetime pursuit. Being better is more attainable for now. As a barista, I know a lot more about coffee than what I did a few years ago, and as a person, I’ve grown more empathetic and, like I said, a bit more curious. 


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