How it all started
When it became obvious that the band wasn’t going to make it, they turned to their next shared passion - specialty coffee - as the avenue through which they would very slowly stick it to the man. While Jeff eventually moved on to pursue things like “life goals”, “profit” and “financial sustainability”, Rob and Jono knew they didn’t need those superficial capitalist trappings to feel fulfilled. And so it is that, to this day, they still wile their days away, conjuring new ways to source, roast, grind, brew, and pontificate about the beverage that we all love so much.
When the intrepid duo discovered they were in fact not immune to their dearth of cash flow and business strategy, they were joined by Ian “The Uncle” Scott, who came on board as co-owner and source of all wisdom and truth. Amen!
Coffees are orchids. Not aspirins
The World is our oysterBy sourcing and curating a range of single-origin coffees from the most celebrated growing regions from around the world, Rosetta Roastery offers each client the opportunity to experience the most exciting expressions of terroir, seed type, and processing from producers on the forefront of specialty coffee. We are not about one-size-fits-all house blends, but instead encourage customers to enjoy the variety of coffees we offer, as they would a seasonal food menu.
Our team is made up of a group of coffee professionals who are passionate about mastering - or at least obsessing about – each node in coffee’s flavour development chain. We are made up of cuppers, roasters, baristas, and trainers who combine their powers (yes, like Captain Planet) in pursuit of coffees that will make customers say, “Wow!”